Don't mess with the Jazz!

In high school, when I first learned about journalism, my teacher taught me about feature stories and what makes them different from news in a way that I will never forget. He said a feature story is like jazz music. It is smooth and beautiful. It tells a story unlike a news article would. In teaching me about a feature lead, he told my class that it is more artistic and free-forming (when compared to a summary lead). The feature lead can ask a question or tell a story while a summary lead must get straight to the point of the important information. A feature lead, like jazz, has the freedom to move around and eventually make its point.

My first example of a feature lead came from "The Washington Post" on Sunday, February, 15, 2009. Headlined, "Coloring Perception" author Blake Gopnik, a Washington Post staff writer, begins his story with the following lead:

CHICAGO -- Can an artist get much more successful than Kerry James Marshall? Museums everywhere own his work. (The Corcoran was one of his first buyers. And the Baltimore Museum of Art is displaying his "Ladder of Success," a recent purchase.) In 1997, he won the $500,000 MacArthur "genius" award, an ultra-prestigious invitation to Germany's twice-a-decade Documenta show and a place in the Whitney Museum's biennial.

Gopnik begins his feature story with question. The book suggests that it is almost never necessary to use a question lead because as a reporter you should be giving information not quizzing the reader. However, I think in the case of this story the lead works. When I first read the lead, I asked myself why I didn't know who he was. I think this was the authors main intention to pull in the reader.

My second lead came from "The Washington Post" on Monday, February 16, 2009. Headlined, "Venice Dresses Up for Carnevale" author Mathias Wildt wrote the following lead:

On a foggy February morning a few years ago, my wife and I were walking down an alley in Venice when we turned a corner and were confronted by an amazing sight: a procession of 30 human figures seeming to glide on the stone pavement in complete silence, like aliens.

This is a good example of an anecdotal feature lead. In this case, the lead works well as the author tells a story about his own experience at Carnevale, a huge celebration.

Inverting Wachovia

The story, “Citigroup Buys Banking Operations of Wachovia,” written by Eric Dash and Andrew Ross Sorkin by the New York Times is a very good example of a hard news piece featuring the inverted pyramid and its characteristic qualities. The lead, “Citigroup will acquire the banking operations of the Wachovia Corporation, the Federal Deposit Insurance Corporation said Monday morning, the latest bank to fall victim to the distressed mortgage market,” answers the most important part of the lead’s job: the 5 Ws and H. The next step in hard news is to place only the most important information at the beginning of the story and other information less pertinent or more colorful later. For example, the authors did not articulate how much Wachovia would be sold for until the fifth paragraph into the story. Even further down in paragraph ten, information is disclosed as to how long Wachovia has been hurting financially due in large part to bad mortgage practices. The final piece of information given to readers in the article is the impact the addiction of Wachovia to Citigroup will have on the future of customers and outside clients and investors. The information supplied in the last paragraph is nowhere near as important to readers as the lead. The ending information could easily have been left out of the story. An important aspect of news stories is to put information in chronological order. For example, in the article, information from Monday morning, located in the lead is before information about the negotiations from Sunday (See paragraph eleven). Even this information precedes the news about discussions with major banks Citigroup, Wells Fargo and Banco Santander of Spain last week in paragraph fourteen. The point of the inverted pyramid technique in hard news is two-fold. One goal is to help readers get the most important news without having to analyze entire articles and sort information unnecessarily. The other goal is to help writers and editors cut down articles that are simply too long for the space provided in the layout of the news source.

Check out this story: http://tinyurl.com/Citigroupbuyout